Free link shortener

A short link that can tell you who clicked.

Shorten any URL for free, see every click, and change where it points after you have shared it.

Free to create · Re-point any time · Every click tracked
The same short link, wall.et slash a7Kq2m, staying fixed while its target changes from a spring menu to holiday specials. Each target is over ninety characters against the short link's fourteen, and the caption reads: same link, already printed, still works.
Demo brand, not a real merchant

One link, printed once. Change where it goes whenever you like, and everything already out there keeps working.

The difference

Most shorteners give you a link and a number.

A normal short link sends someone to a page and forgets them. The count goes up. You cannot tell who those clicks were, and once the link is printed or posted, it points where it points forever.

A Wallet short link keeps working after the click. Re-point it any time, even after it is out in the world. See when and where each click happened. And it can open a wallet page where the person clicking leaves their number.

A normal short link finishes its job the moment someone taps it. This one is just getting started.

Change it after you share it

The link stays. The destination can change.

Point it at this season's page today, and at next season's page in six months. Everything you already printed, texted or posted keeps working. No reprints.

See what you get free
How it works

Three steps, and all three are free.

Paste, share, and watch. The interesting part is the third step, which is the one most shorteners cannot do.

01
Paste

Any long URL

You get a clean wall.et short link, free.

02
Share

Anywhere at all

A bio, a post, a text message, or printed on a flyer.

03
Watch

Clicks, and changes of mind

See every click, and re-point the link whenever the destination changes.

When you are ready

Your links, on your domain.

Free links live on wall.et. On a paid plan they live on yours, so what you share carries your name instead of ours.

Free wall.et/spring
Paid go.northside.com/spring

Demo brand, not a real merchant.

What people use it for

A link you can measure, and change your mind about.

One link in a text

Send it and know how many people actually opened it, rather than guessing from replies.

A link on packaging

Print it once, then change where it goes next season without reprinting anything.

A shared link that introduces you

Point it at your branded wallet, and the person who clicked can leave their number.

No app. No login. No friction.

Any destination works. One of them does more.

Your short link can point anywhere: your website, a booking page, a menu, a form. It opens in the browser they already have, with nothing to download and nothing to sign into.

Point it at your branded wallet instead, and the click can leave you a name. Saving what you sent takes a phone number and a six-digit code, nothing else. That is the difference between knowing a click happened and knowing who it was.

They click

The link opens wherever you pointed it, in the browser, with nothing in the way.

If you pointed it at your branded wallet

One field, one six-digit code by text, and what you sent is theirs to keep.

You know the click had a name

A stranger who followed a link becomes someone on your list.

What's free, and what's not

Shortening, re-pointing and analytics are all free.

So is collecting the people who click. You upgrade only when you want to send to them, reward them, or manage the list in the dashboard.

Free forever

Short links on wall.et, re-pointable any time, with the date, city, browser and device for every click.

Also free

Capturing the people who click, by email and SMS.

Upgrade to send

SMS campaigns, offers and timed offers, memberships and rewards.

Upgrade to manage

The subscriber dashboard, for segmenting and working your list.

Upgrade to your own domain

Links on your domain instead of wall.et, so what you share carries your name.

Monthly upgrades begin with a 14-day free trial, and you can downgrade back to free anytime and keep your data.

Questions

The things people ask first.

Is the link shortener free?

Yes. Shortening, re-pointing and analytics are all on the free plan.

Can I change where a link points after sharing it?

Yes. That is the point of a dynamic short link, and it is why a printed link is not a mistake you have to live with.

What do you track?

The date, city, browser and device for every click.

Can I use my own domain?

That is a paid upgrade. Free links use wall.et.

Do my tracking parameters still work?

Yes. Anything on the end of your destination, including UTM parameters, arrives intact when someone follows the short link. Your analytics sees it; your customer just sees a short link.

Do the people clicking need an app?

No. No app and no login.

Every click you cannot name is someone you have to find all over again.

Shorten any link free, see every click, and collect the people behind them.

Create your free account

Free to create your account. No card to start.

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